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When you buy a stock you can both lose and gain money. You can make a loss if the value of the stock that you own goes down and you decide to sell – the loss will be the difference in the price that you bought the stock for, any associated costs, and the price that you sold it for. In the event that your investment’s value goes to zero, you would lose all of your invested money.

For example, imagine you make an investment of $100 by buying 10 shares of Company X’s stock at $10 per share. Then Company X’s share value drops to $0 because they cannot pay their debts and they default. In this scenario you would lose your $100 investment.

There are other risks such as foreign exchange fluctuation involved too – please see this page for more details.